Design is an incredibly important aspect of almost anything, in my opinion. In business especially, design is crucial — and “good” is not nearly good enough! I am passionate about color, visual effects, and typography; utilizing space to maximize the effectiveness of a design; and especially an attention to fine details. If and where I can, I love to incorporate subtle details that are meaningful to a person and their brand.
I have created designs in a multitude of categories, based on both my own personal style and preferences, as well as custom designs based on customer specifications in a wide range of design styles. I love to work with people to find what exactly they are looking for — and I also love to offer a variety of designs for those who aren’t exactly sure what style they are seeking.
Branding is especially important — it establishes your unique presence in this vast world of internet business, and it is the basis for everything you create for your company going forward. There are several things that I can do and create to help establish your brand.
I also believe that it is wonderful when documents within a company are formatted as efficiently and good-looking as possible. Work is so much more fun when your documents provide you with exactly what you need, and it doesn’t hurt for them to look good! In fact, an appealing combination of of function and design makes you feel better about the work you’re doing! This is especially true of documents that you send to your clients and employees.
- Piece design:
Your design needs may not be as extensive as the services included in the following packages! If you need any of the following things designed, you can rest assured that you will receive the highest caliber of care and quality in your designs.
- Single page design or re-design; landing page design (LeadPages, OptimizePress, GetResponse, and other landing page services)
- Header image (blog, Facebook, Twitter, etc.)
- Custom email/newsletter template (Aweber, ConstantContact, Mailchimp, GetResponse, or any other email autoresponder service)
- Reusable graphic template, such as PSD files (announcements, quotes, etc.)
- Invitations for web and print (wedding, birthday, baby shower, etc.)
- Ebook, PDF, or other information product design (including photo books from print websites such as Shutterfly)
The image of your company or brand are crucial to attracting your ideal customer! I will help you to develop any portion of your brand that is in need. I will provide you with a brand board: help you to determine your perfect color scheme and typography, help to create a logo, redesign any documents (digital or print) with your new branding, and implement it anywhere online that you need (website, social media, etc.). I also offer branding services to revolutionize your Instagram and Pinterest boards.
- Blog optimization:
I truly believe that information architecture is an art, and I love to skillfully combine text, design, and graphics. In this way, I will ensure that your blog pages are visually enhanced and ultimately ready for the huge influx of visitors. Quality is one of the most important factors that attracts and retains subscribers. Your graphics will also be optimized for Pinterest and other social media, so you can rest assured that your traffic will land on a top-quality blog!
- Website creation and design:
I will virtually meet with you to assess your needs. I will present you with a design plan, beginning with creating a wireframe (storyboard mock-up) of your website pages, as well as a sitemap (outline of the structure of the pages). I will then work to bring the design to reality, providing updates along the way, until it is time to officially implement the design.
- Website re-design:
I will virtually meet with you to assess your needs and determine what it is you want to change about your website, both functionally and aesthetically, and generally what your goals are for your website and company. I will do a standard website assessment and present you with a re-design plan and as well as any questions. I will then work to bring the design to reality, providing updates along the way, until it is time to officially implement the design.
- Web presence management and branding consistency